Creating a website – the case study

Making a wordpress website from scratch
16. oktobra 2015.
Live Forever Club
18. maja 2016.
4EverHerbs.com - home page

4EverHerbs.com - home page

The site 4EverHerbs.com is the newest product from this master workshop.

4EverHerbs.com- izgled mega menijaThe site is designed for customers from USA. It’s one in the line of affiliate sites intended to online sales of Forever Living products on that market.

Due to big competition in this area, it’s cost effectiveness directly depends on quality: requirements are that it has to be likable at first look (at the same time, the fact is not negligible that more than 80% of expected customers are female), that it has to be simple to use, that it takes attention, and of course that it’s well SEO – so it would overall be seen by potential customers. Also, it’s necessary that the site is fully responsive, because almost 50% of views are expected from mobile devices. Of course, these terms apply to all modern sites – but in this case, let me put it like this, in a bit harsher way. Because this site won’t compete to such an extent with sites of other brands, such as with older sites that promote the same brand as this one. Which is, of course, a very ungrateful position, how much because of SEO factors, as much as because of customers gained habits.

For these reasons, in the design, it was decided that the site must be separated conceptually from the competition. Most4EverHerbs.com- dupla kontakt stranica

similar affiliate sites are divided into two categories: one simply promote the brand, they work as advertising sites, and on each click they pass the customer on to a company’s main sales site; others literally imitate the main sales site in one part, the so-called ‘’niche’’ . The third way, the one that I chose, in this case – making independent stores – and this way wasn’t used much. The basic reason is that the main company does not provide needed neither API, neither RSS feed.

There was no other, than to manually select products to the new site. This made things more difficult, but it also enabled two unexpected benefits; first of all, it turned out that everything could be done without using WooCommerce , which made the site ‘’lighter’’ – ie., it made it more stable and it speeded it up. Secondly, it helped in making different, and maybe more

4EverHerbs.com- izgled menija na mobilnom uređaju

logical items division into groups, than it was the case on the original company’s e-shop.

All of this required to design and apply new some new, non-classical. For example, because of the simplicity of navigation, it was necessary that each individual product is available from the main menu – so the use of megamenu really became logical, salutary solution,and not a matter of tracking fashion.

While analyzing, in the middle phase of development, I came across another idea: the need to completely remove the classic “product page” from the concept. The reason for this is the distraction of the purchase, the transition to a new window out of curiosity and then after that possibly canceling the purchase – which are the side effects of the existence of the classical sites of each product. However, the need that minimum information is shown at the start, and the details about the product are displayed only at the specific request of a potential buyer stays. This duality is not easy to solve, especially in conditions where the most burdened page group represents nearly 40 various products.Of the two proposed solutions to this problem (using LightBox or Learn More accordion) the second was selected. Now, by pressing the button Learn More opens / closes additional tape with information, without opening separate pages. Therefore the user remains psychologically focused on a review of the offer.

Since it did not require any filling data through an appropriate API or RSS feed, it was performed during the site creation.

4EverHerbs.com- lista sa otvorenim proizvodom

4EverHerbs.com- izgled galerije

Such a comprehensive approach to the development of the site is not what is usually expected on the market. It’s no wonder: it requires a lot of high-quality analysis, planning and even manual work. For the site price of 300-500 euros (or USD), as the buyers think they can afford to pay something like this at the global freelance market, the scope of such services can not objectively be obtained. But it can, through the cumulative financial effect, very easily turn out to be as cost-effective approach.

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